Inspired by our users, we’ve developed a clean, modern aesthetic logo, while retaining the original attitude: just porn, no bullshit
As savvy porn fans may have already noticed, the xHamster brand is expanding and that comes along with a badass upgrade for our logo mascot.
We’ve come a long way together with our first hamster logo back in 2007. It has been 8 years of hard work and flapping designs to reach to the perfect logo.
“The iconic xHamster mascot has been seen by more people than the Mona Lisa, and while we love it as much as our fans have, it's important to always be evolving and improving our brand.”
190 versions submitted
40 designers
11 countries
14 shortlisted designers
Never become too comfortable with something you did well long ago. Always view your own success as a challenge to see what you can do to become even better. This is the way xHamster sets new levels of accomplishment in the future.
“Our audience wants to see our logo evolve because they are connected with our brand, free spirited and wild at heart. That`s why we came up with this simple but sexy new logo version.”